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How social networks affect celiacs'diets
Pretlová, Anna ; Háša, Marek (advisor) ; Hájková, Karolína (referee)
This paper examines the influence of social networks on the diet of celiacs. The aim was to investigate how social networks, specifically Facebook, Instagram, YouTube, Twitter and Pinterest, can influence the preparation, purchase and consumption of gluten-free products. The chosen research method was quantitative analysis. Results were obtained from Czech and a few Slovak celiacs and people with gluten allergy with help of a questionnaire survey followed by descriptive analysis. The questionnaire itself was disseminated on the social networks Instagram, Facebook and WhatsApp. The final sample included 264 from the original 279 respondents. The results show that the use of social networking sites is popular among patients with celiac disease and gluten-free diets and that users benefit from it. It was also revealed that the most useful social networks are Instagram amd Facebook. On the other hand, YouTube, Twitter and Pinterest fell completely in the evaluaion. The main reason for this is the small amount of beneficial information. When it comes to eating, celiacs are mainly looking for new recipes, products and places that offer gluten-free meals, according to the results. In addition to extend dietary horizons, social networks have also provent to contain important information about the disease...
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Pinterest.com as a free platform supporting tourism
Masaryková, Kristína ; Vaško, Martin (advisor)
This bachelor thesis is dedicated to tourism promotion via Pinterest.com and its advantages. Covered is the base of an online tourism market as well as an issue of website optimization from eighter the search engine and the end customer points of view in concern to apply these to a practical use of a platform Pinterest.com, which is also introduced. The thesis is divided into two logical sections - theoretical and practical. The theoretical part explains basic principles of Marketing in Tourism Industry, follows a description of Online Marketing and provided guidance of Pinterest practical use. The practical part analyses options of usage of this application as supporting force for overall tourism industry marketing, included the prediction of future evolution and opportunities for improvements identified. In addition, the practical part contains also a questionaire with regard to acknowledge and analyze Pinterest users' needs and requirements.
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Pinterest as a Marketing Tool
Kubišová, Kateřina ; Kubálková, Markéta (advisor) ; Chylíková, Hana (referee)
This bachelor thesis deals with use of Pinterest for marketing purposes. The theoretical part includes basic information about Internet and on-line marketing but mainly about Pinterest, its principles and specifics of business accounts and also presents examples of companies successfully promoting its activities via Pinterest. The practical part contains recommendations for setting up the account, communication with relevant segment of users and long-term effective administration of the profile. An output of this thesis summarizing findings from both parts is a set of rules for successful business communication on Pinterest.
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Analysis of use of social media as a marketing communication tool
Hamaďáková, Markéta ; Průša, Přemysl (advisor) ; Toman, Jan (referee)
This master's thesis deals with luxury brand marketing communication within social networks. The subject reacts to the dynamic growth regarding the importance of social networks that bring many changes and opportunities to marketing communication conductive to the customer. Its purpose is to use theoretical knowledge about luxury brand marketing within social networks such as Facebook, Instagram, Pinterest, Twitter, and Youtube; presented in its first part, for the analysis and evaluation of the current activities on social media of the luxury Czech glass company LASVIT. Based on the findings from the analysis, the final part of this thesis presents my recommendations and concrete proposals concerning the expansion of current marketing communication activities of LASVIT within it's domain of social platforms.
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Návrh komunikační strategie prostřednictvím Pintrestu pro vybranou firmu
Vodičková, Alžběta
Vodičková, A. The Proposal of communication strategy via Pinterest for chosen firm. Bachelor thesis. Brno: Mendel University, 2015. Bachelor thesis focuses on social network called Pinterest. The main objective is to design a communication strategy through social network Pinterest for a selected business. For this purpose author conducted a questionnaire survey (n = 392) in September and October 2014. Data were analysed with use of MS Excel and Statistica v. 12. Although there are users of Pinterest and their number is growing, at the moment the results suggest that in this particular case other communication tools deserve more attention and investments in use of Pinterest may be yet postponed.
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The use of the social Networks for Competitive Intelligence in Provident Financial
Klápová, Nikola ; Molnár, Zdeněk (advisor) ; Hawlová, Kateřina (referee)
This thesis deals with the use of the social Networks for Competitive Intelligence theme in Provident Financial. The main objective of this thesis is to propose the set of recommendations for the effective use of social networking of the company. The recommendations are based on the analysis made for use of social networking by the competitors. The first part of the thesis deals with the issue of the social networking and competitive intelligence. The theoretical part of the thesis explains the social Networks concept and presents the selected Czech and World social Networks and explains the CI concept. The practical part of the thesis presents Provident Financial, the current condition of social networking and company CI. The main competitors are analyzed by the social networking activities. This analysis of the competitors is summarized into one report containing the benchmark ratings. The results of the benchmarking serve as a basis for the set of recommendations for the effective use of social networking of Provident Financial.
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The use of social networks in marketing
Mejdrová, Jana ; Lhotáková, Markéta (advisor) ; Štrbíková, Tereza (referee)
The purpose of this diploma thesis is to analyze the different possibilities of using social networks in marketing, and to compare the situation in the Czech Republic with the rest of the world. In the theoretical section, the term social network is clearly defined and the historical development of social networks and their popularity in the world and in the Czech Republic are discussed. Later, the thesis focuses on individual components of marketing strategy and marketing mix and their implementation on social networks. The key part of the thesis centers on the discussion of different marketing tools, which are used on the most popular social networks today and provides practical examples of their use. The final chapter is a detailed analysis of the marketing strategy and communication campaigns within the most successful companies on social networks in order to identify the reasons for their success. These conclusions are then compared with marketing activities on social networks in the Czech Republic. Finally, the thesis compares the way in which international firms that operate in the Czech Republic are using social networks for marketing abroad and in our country.
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